} Aditya Roy Kapur Joins Diesel As Its First Brand Ambassador For Watches In India

Diesel has announced Bollywood actor Aditya Roy Kapur, as its first Celebrity Ambassador for watches in India. With this association, Diesel is looking to strengthen its market position and connect with millennials for future growth in the country. The actor will feature in Diesel’s latest Holiday 2019 campaign.

“Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll,” Diesel said in a statement.

Aditya Roy Kapur also added, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA “For Successful Living,” – their watches and the new range of smart watches focus on individuality and self-expression. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”

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