Celebrity

} Aegon Life Initiates A New Campaign With Vicky Kaushal



Insurance firm Aegon Life has unveiled a new campaign titled #NoTermPlanLikeThis complete with a television commercial (TVC) starring its Brand Ambassador Vicky Kaushal. The TVC focuses on the fact that many customers hesitate to buy a term plan because it does not offer any returns. The campaign also communicates the benefits of the firm’s recently unveiled iTerm plan.

Mandeep Singh Gulati, head of marketing and customer experience, Aegon Life Insurance said, “We are glad to offer a product that plugs in the need gap of providing a life cover with survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

Kaushal also added, “Aegon life has always been in the fore front of getting the most useful and innovative plans that cater to customer needs, safeguarding their future. It has been my pleasure to be associated with a brand like Aegon Life Insurance that resonates with the youth& adults alike. The brand has done an amazing job of connecting with the customer sentiment with a catchy ad and I am happy to play my part in it.”
 



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