} Akshay Kumar & Twinkle Khanna Roped In As The Face Of Fortune Basmati Rice Campaign!

Adani Wilmar Limited, makers of the edible oil brand Fortune, has announced the launch of Fortune Biryani Classic Basmati Rice. 

Adani Wilmar also launched a new Campaign featuring Twinkle Khanna and Bollywood actor Akshay Kumar as their Brand Ambassadors. 

The ad campaign serves up, Atoot Pyaar – Unbreakable Bond between Akshay Kumar & Twinkle, symbolized by the unbreakable strands of basmati rice in Fortune Biryani Classic. 

Speaking on the campaign, Angshu Mallick, Deputy CEO, Adani Wilmar said, “Fortune promotes the importance of home-cooked meal, given the health benefits and emotional values attached with our customers. We continue to deliver the best cooking experience for the Indian household with our premium range of products. With the launch of Fortune Biryani Classic Basmati Rice, we aim to enrich the experience of consuming home cooked biryani for our customers.”

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