} American Express Signs Farhan Akhtar For Its New Metal Platinum Charge Card

American Express has unveiled a new ad campaign for its metal Platinum Charge Card roping in Bollywood actor, Farhan Akhtar. The campaign, ‘Metal makes it possible’ features American Express Platinum Charge Card in an all-new metallic avatar, highlighting American Express’ powerful backing that enables customers to live life to the fullest.

On this association, Manoj Adlakha, CEO - American Express Banking Corp., India said, “The world over, American Express stands for premium service and experience. We have a deep understanding of the unique lifestyle preferences and affinities of the premium segment in India. This has enabled us to enhance the value proposition of our Platinum Charge Card through inimitable benefits such as global access, experiences and service, and no pre-set spending limit.”

Farhan also added, “American Express is recognized across the world for its impeccable service, commitment towards customers and integrity in business. There is no better partner that has got your back than a brand representing these values. I feel privileged to be a part of the new brand campaign highlighting the benefits of the all-new Platinum Card in metal. We are all global citizens today, and I personally value the amazing global benefits offered by the Card – like Global Lounge Collection, 24x7 Platinum Concierge and the freedom to spend on the things one loves!”

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