} Are Social Media Influencers The New Celebrities?

Although the social media rage in India started a little late as compared to the West, it is galloping along right now. There are many Indian social media influencers now who are creating quality content on the online platforms. 

With over million followers on Instagram and Youtube, Prajakta Koli (Mostlysane), Aashna Shroff, Ranveer Allahbadia (Beer Biceps), Nikhil Sharma (Mumbiker Nikhil), Ajey Nagar (Carryminati), Ashish Chanchalani and many other mega influencers have won the hearts of people across the globe. From across various genres, these self-made Indian social media gurus have been able to create their unique brand identities and online presence and also they have been the light of many corporate shows.

As the audience shifts to the digital form of entertainment, influencers have become the new celebrities. They bring with them relatability, vulnerability and lots of stories. There is also a number of likes to quantify their fandom and a comments section for qualitative validation and they are more approachable, accessible and one among us. Influencers build hype before the event, encourage more people to attend the event and ultimately create a more exciting time for your team. Perhaps more than any other industry, events have always benefited from influencer marketing. 

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