} Big Win Boosts PV Sindhu's Brand Value

Yet again, ace shuttler PV Sindhu has made India proud after winning gold at the World Badminton Championship 2019 and this accomplishment will spell good news for her off the field as well. After her big win, PV Sindhu has become favorite for brands not only in India but globally. Sindhu, with 14 deals in her kitty, endorses a wide variety of brands, including Yonex, JBL, Bridgestone, Moov, Bank of Baroda and Gatorade. In February, she had signed a four-year sponsorship deal with Chinese sports brand Li-Ning.

She was seen advertising about GST, and She was also appointed as the Brand Ambassador of Visakhapatnam Steel Plant soon after she won the silver medal at the Rio Olympics in 2016. Sindhu undoubtedly has climbed the peak at the right time for the brands to warm with their Olympic plans with one of India’s biggest bets at the gold in the Tokyo 2020 Olympic Games.

Although Sindhu is the most successful female athlete in the country, but her brand value is nowhere near to Indian cricket captain Virat Kohli. According to experts, with the growth of the social media platforms female athletes will have more opportunities in the coming years. PV Sindhu is quite active in social media with millions of followers on Facebook, Twitter and Instagram. 

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