} Bollywood actor Kartik Aaryan becomes the face of Manyavar

Bollywood’s current heartthrob, Kartik Aaryan has been signed as the face of Indian ethnic wear brand, Manyavar. The actor took to Instagram to declare the association, when he changed his Instagram name from Kartik Aaryan to Manyavar Kartik Aryan. The brand is yet to release TVC ads featuring Kartik, but it looks like the digital marketing will begin anytime now.

On the association, Kartik commented, “I am extremely excited about this association! I have personally seen and loved the collection that Manyavar has curated. This association will show a really different avatar of mine, an avatar which will be traditional yet contemporary, rooted yet modern. Manyavar’s interesting outlook towards Indian wear and beautiful communication pieces have always caught my imagination. Hence when the opportunity came, I was completely thrilled to collaborate.”

Kumar Saurabh, Chief Business Officer, Manyavar also added, “Manyavar has seen an exponential rise which has been fronted by constant innovations in our offerings. We have a strong focus on our youth product line with an underlying fresh and fashionable approach, and hence I feel that our association with Kartik is completely in sync with our plans. Our youth connect will only become stronger and better.”

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