} Boman Irani joins ITC family as Brand Ambassador of Savlon

ITC appointed Bollywood actor Boman Irani as the new Brand Ambassador of its health and hygiene brand Savlon. The deal highlights the brand’s message of hand hygiene, suitability and affordability to encourage a shift in consumer behavior. The new Savlon advertisments are scheduled to go on air soon. 

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Ltd, said, “Savlon believes in inculcating change in behavior, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humourous exchange highlights the core brand message of hand hygiene along with convenience and affordability."

As the brand ambassador for Savlon, Boman also commented, “I like the brand, I like what the brand stands for, the changes and the innovations that it has done to encourage hand hygiene. It is something that I respect and believe in and I am extremely happy to be a part of the Savlon family.” 

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