} Cadbury Perk signs Ananya Panday as Brand Ambassador

Mondelez India’s Cadbury Perk has announced Ananya Pandey as Brand Ambassador for its latest campaign ‘Masti ka Daily Dose.’ Ananya is one of the most promising newcomers to enter the showbiz this year. She has won hearts with her spontaneity and spread her charm with her bubbly personality.

On this association, Ananya Panday commented, "Super thrilled to be associated with Cadbury Perk - my new partner in MASTI. A brand that is fun, easy-going, Cadbury Perk reflects my own playful personality. The TVC is about Masti ka daily dose and shooting it was full of masti too." 

Commenting on the same, Anil Vishwanathan, Director - Marketing (Chocolates), Mondelez India, said, Cadbury Perk is a brand that believes in infusing fun into the mundane and our new campaign lives up to that in an exciting, youthful way. In the past, we have had vivacious personalities like Preity Zinta, Genelia D’Souza, and Alia Bhatt who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. As the new face for Cadbury Perk, Ananya Panday was our natural choice for the brand as she is seen as a rising youth icon and brings alive the brand purpose to life so effortlessly. The brand has a good connect with the youth and with Ananya on board we believe this connect will only get stronger.”

Tags: NA