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} Cars24 Announces Nawazuddin Siddiqui As The Brand Ambassadors For Its All New Campaign

Cars24, recently launched all new campaign “Car bechni ho, toh Cars24” featuring Bollywood actor Nawazuddin Siddiqui as their Brand Ambassador. Nawazuddin has a very powerful personal story of real struggle in the film industry which seemed the ideal choice for Cars24 as they embody the values of the brand and live by them every day.

Speaking about the campaign, Vikram Chopra, CEO, Cars24, said, “Cars24 has been around for a while, but we realized that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24. We realized it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.” 

Cars24 has partnered with celebrities that are seen to be consonant with its values. The latest campaign builds on word of mouth, by featuring real life like testimonials from happy consumers.