} CavinKare ropes in Sonakshi Sinha as Brand Ambassador

FMCG brand CavinKare signed Bollywood star, Sonakshi Sinha as the Brand Ambassador for its major shampoo brand, CHIK. This association aims at strengthening its leadership in the shampoo segment. The campaign will be going on air next week. Chik is company’s chief brand known for starting the sachet packaging strategy in the country.

Venkatesh Vijayaraghavan, group director and CEO, personal care and alliances, commented, “CHIK has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help CHIK build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, CHIK, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products.”

Sonakshi also commented, “I am really proud and happy to announce my association with CHIK as its brand ambassador. Having set many milestones in the personal care industry, CHIK surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse. CHIK has always been known for its innovative approach which is also evident from its Egg-shaped shampoo bottles that they have launched.

Tags: NA