} Emami Signs Sania Mirza As Brand Ambassador Of Kesh King

Home-grown FMCG firm Emami recently announced tennis star Sania Mirza as the Brand Ambassador of hair oil and shampoo variants of its newly-acquired Kesh King brand. 

The company will soon release a television commercial featuring Sania discussing how her decision to fall back on Kesh King to seek solution to her hair fall problem after giving birth was the best choice she has made.

Talking about the campaign, Sania Mirza said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post -pregnancy problem that exists among women and I wish to sensitize them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”.

Commenting on the association with Mirza, Priti A. Sureka, Director, Emami Limited, said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently. 

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