} Emami Signs Tiger Shroff As Brand Ambassador For 'HE Magic Duo'

HE Magic Duo, a unique package innovation from Emami Ltd. has appointed Bollywood action star Tiger Shroff as Brand Ambassador. The new TVC of HE Magic Duo where Tiger Shroff would be seen inspiring consumers to try out ‘kabhi ek lagao, kabhi do lagao, aur kabhi dono milakar teesra lagao’ is set to roll out soon across popular television channels and streaming platforms.

Mr. Harsha V. Agarwal, Director, Emami Ltd. said, “Since its launch, our innovative offering of HE Magic Duo has received positive response from the new age users who are in search of multiple fragrances for different social occasions. HE Magic Duo thus brought to them usage convenience and value for money proposition of getting 2 distinct fragrances from 1 single pack. Now we have got on board youth sensation Tiger Shroff to drive home a unique message that not only 2, but users can actually get a 3rd distinct fragrance from the same pack by spraying and blending the 2 perfumes at a time."

Brand Ambassador for HE Magic Duo, Tiger Shroff also added,It feels great to be associated with a deodorant brand like HE deos. My lifestyle involves tough training and shooting for hours in challenging conditions. It is so important to carry the right fragrance for these occasions throughout the day. HE Magic Duo proves to be the perfect all-rounder and showcases who I am in every occasion.”

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