} Flipkart Adds Bollywood Star Power To Make Its Brand A Hit

It seems that numerous major e-commerce players such as Flipkart and others are heavily backing on Bollywood star power to intensify their customer base and market their products. The association of Bollywood and sports with fashion needs no explanation. Recently, Flipkart has made fashion more exciting by bringing together Bollywood celebrity duo Ranbir Kapoor and Alia Bhatt for the first time ever, in the latest edition of the brand’s India Ka Fashion Capital campaign

In addition to Alia Bhatt and Ranbir Kapoor, Flipkart has collaborated with celebrities and influencers across the spectrum like Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar who will be donning the hats of a policeman, journalist, politician for a grand advertising campaign ahead of the Big Billion Days. With this integrated and inclusive campaign approach, Flipkart Fashion aims to engage with a wide audience across the country, celebrating all things fashion. 

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