} Godrej Security Solutions Launches New TVC With Ayushmann Khurrana

Godrej Security Solutions, India’s leading home security solutions provider has appointed Ayushmann Khurrana as the Brand Ambassador. In the brand’s TVC, he plays the lead protagonist, where the actor represents today’s urban millennial who is ambitious, but smart enough to make the right choices for securing his valuables and spaces.

Mehernosh Pithawalla, Vice President and Global Head-Marketing, Sales and Innovation, Godrej Security Solutions, commented on the association, “In India, only 7 per cent of the population owns a home locker. The Security Solutions Quotient study revealed 52 per cent of Indians continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. This is despite the high rate of crime and marginal recovery rate of stolen assets in the country. Through Rs 100 crore investment in our omnichannel strategy and #BilkulSafeHai campaign, we wish to raise awareness among the consumer to take proactive steps towards making every Indian home absolutely safe.”

Ayushmann also added, "I am happy and thrilled to be associated with Godrej Security Solutions for the campaign #BilkulSafeHai. I am working with veteran actor Rajesh Sharma in this TVC where we are playing neighbors who have a completely different approach towards home security and safeguarding valuables at home. I always prefer scripts which are different, with one-liners or a social message. With this TVC, we want to tell the society that, one needs to be sure and take the necessary steps to ensure their families and homes are absolutely safe." 

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