} Hardik Pandya Roped In As The Face Of Gillette's MACH3 START Campaign

Marking the 20th birthday of MACH3, Gillette - men’s popular grooming and shaving products by the P&G Indian roped in all-rounder Hardik Pandya as their Brand Ambassador by featuring him in the newly launched Gillette’s ‘MACH3 START’ campaign. 

Speaking about his association with the brand, Indian Cricketer, Hardik Pandya said, “It’s important that guys feel equipped to face every day with the right attitude and confidence. I am excited to be the face of MACH3 Start, that not only takes care of the different grooming needs of the youth but also their preferred looks, different skin types and is also pocket-friendly.”

Karthik Srivatsan, Associate Director & Country Category Leader, Shave Care, Indian Sub-Continent at P&G said, “Gillette takes pride in launching the new MACH3 START which is designed for the millennials who want the added benefit of a secure grip for total control even in wet conditions during a shave. It is being introduced at a lower price point to be more accessible to young men and those who are just starting to shave.” 

In addition to the launch of the MACH3 START with Aqua-Grip, Gillette is improving the MACH3 family with sharper blades on the MACH3 original to go up against tough beard hair. Over the past 20 years, Gillette MACH3 has continued to innovate and advance in precision technology and has delivered on craftsmanship to uphold its reputation.

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