} Hero MotoCorp appoints Colombian footballer, Yerry Mina as Brand Ambassador

Nation’s largest two-wheeler maker Hero MotoCorp has signed Colombian footballer Yerry Mina as its new Brand Ambassador. With this association, Mina will expand Hero’s strategic brand building initiatives in Colombia. Mina's association comes at a time when Hero MotoCorp is preparing to launch a series of new, technologically advanced and stylish two-wheelers in Colombia.

Commenting on the association Rajat Bhargava, Head of Strategy, Performance Transformation & Global Business, Hero MotoCorp said, “Being a youth brand, Hero resonates with the youngsters of today, who are fearless, passionate and self-reliant. As we rapidly expand our footprint across continents, we are constantly engaging with global youth icons that are inspiring a new generation of young achievers. Colombia is one of our key global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiatives there.” 

Yerry Mina also added, “I am excited and honored to associate with a global and youth brand like Hero MotoCorp. The brand embodies innovation, excellence & empowerment and I am personally driven by these characters. I have always been quite impressed with the extensive support that Hero MotoCorp extends to multiple disciplines of sports across the world. I am glad to be a part of the large and diverse Hero family.”

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