} Hershey's Kisses Signs Shraddha Kapoor As Brand Ambassador

One of the world’s leading snacking giants, Hershey India, a part of The Hershey Company, has unveiled its multimedia campaign for the national launch of Hershey's Kisses chocolate, by associating with Bollywood actress, Shraddha Kapoor. The campaign is set to release across multiple mediums, including television, digital and in-store.

On the association, Sarosh Shetty, Marketing Director, Hershey India said, The distinctive new communication brings alive the unique proposition of Hershey's Kisses. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection, and a warm, friendly Shraddha beautifully embodies this proposition in our new communication. We are looking forward to these delightful chocolate treats spreading happiness and smiles in many Indian homes.”

Virat Tandon, CEO, Mullen Lowe Lintas Group said, “It’s our privilege and joy to partner with the Hershey's India team to launch the world’s most loved premium chocolate Hershey’s Kisses, pan India. Right from its shape to packaging to taste, everything about Hershey’s Kisses is unique. So, it is even more important for us to carve an equally unique place for it. And that’s exactly what the team at Lowe Lintas and Hershey’s India team have done together.”

Speaking about her association with Hershey’s Kisses, Shraddha Kapoor said, “I am so excited to be associated with a delightful global chocolate brand that I have always adored since my childhood days. I think sharing Hershey's Kisses chocolates, is the sweetest way to express one’s affection and bond with your loved ones.”

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