} ICC World Cup - Battle of Brands or Cricket Teams?

At present, with the entire nation going loony over one of the most prized gifts to India by the Britishers. Yes, without a doubt, we have to agree to the fact, that we are a cricket eccentric country. With this the run harvest for the brands has already begun for the upcoming Cricket World Cup. Brands like LG, Pepsi, Maruti Suzuki, Nokia, Philips, Sony, Reliance Mobile, Future Group, Reebok and Emirates have already made a beeline for the cricket carnival. The Swiss watch brand Hublot has also announced their role in the World Cup 2019. 

It’s quite clear that Cricket is more than just a sport in India and our cricketers are more than just players. So, there’s no reason that the top brands would not attempt to rope them in for huge scale product endorsements and a great people reach. It not only benefits the brand, but the cricketers also get a lift in their popularity. Cricketers like Virat Kohli, Rohit Sharma, Yuvraj Singh, MS Dhoni, Sachin Tendulkar and others have a fine amount of stake in Brand endorsements. 

Apart from the cricket battle, there will be another battle of brands competing each other off the ground. ICC has lined up 20 brands as the Commercial Partners for the World Cup in England and Wales. A total 30 percent of them come from India. That is the might of Indian brands’ domination in international cricket. World Cup has always given brands an open ground to play their deal while roping in several cricketers as brand ambassadors. This season we’ll witness a lot of JOSH and we hope that India wins. 

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