} JSW Steel Signs Cricketer Rishabh Pant As Brand Ambassador

JSW Steel, the steel producer from JSW Group, has signed Indian cricketer Rishabh Pant as its Brand Ambassador to promote its steel products, which include JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars, for a three-year period.

Parth Jindal of JSW Group said,JSW Group’s philosophy - ‘Better Every day’ guides us to positively improve all the lives we touch. It enables us to hold a unique and differentiated place in the minds of our customers. Our continued focus on making high-quality products and ensuring that they are easily accessible to consumers across India lets us to participate in building a modern India. As a brand, we believe that we are young, hungry, fearless and world-class, the same traits we see in Rishabh Pant. We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Colouron+ brands.”  

Rishabh Pant said, “I am very happy to partner with JSW Steel. I sincerely believe that this is the beginning of a very long and exciting association.  It makes me proud to partner with a world class company like JSW Steel whose leadership journey, innovative products and future-ready capabilities I have always admired.”

Jayant Acharya, Director (Commercial, Marketing and Corporate Strategy) of JSW Steel, said, “We welcome Rishabh Pant to JSW Steel as our partner in growth. We believe that our association with Rishabh will help create greater awareness for our products as well as differentiate the high quality product portfolio of JSW Steel. Our new marketing campaign with Rishabh Pant intends to further strengthen the recall of our branded steel products among our business customers as well as end use consumers.”

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