} Kerovit Launches Ad Campaign With Anushka Sharma

Kerovit, a sanitary ware and bath solutions brand by Kajaria, has launched a brand campaign with Anushka Sharma in a cop’s avatar. The ad campaign will be covered on digital, outdoor, television and cinema. With this new brand campaign, Kerovit aims to double its top line.

Ranjan Bargotra, President, Crayons Communications, said,Kerovit changed the rules of the game in sanitary-ware advertising and brought freshness with its bold and entertaining communication. “This year’s TVC takes it a notch further and has a new take on the spirit of freedom.”

Rondeep Gogoi, ECD – Crayons Communications also added, “Kerovit is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that.”

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