} KhelPlay Rummy Unveils 'ShowYourSkills' Campaign With Actress Kajal Aggarwal

KhelPlay Rummy, the online gaming platform has launched a new campaign #ShowYourSkills with ace actress and Brand Ambassador Kajal Aggarwal. The campaign aims to highlight and spread awareness about the comprehension and reasoning abilities that its players develop.

Talking about the association, Sourabh Agarwal, Head of Marketing said, “#ShowYourSkills campaign is born out of one of the key challenges that the Indian Rummy industry faces – the misconception that it is a game of chance. With this new brand communication, we aim to bring awareness amongst our target audience about Rummy. Moreover, with Kajal driving the campaign it will help people relate more with rummy and reiterate the fact that rummy is a skill-based game which offers fun & thrill at the same time.”

Kajal Aggarwal also added, “I like KPR’s initiative to bring about the confluence of rummy in the digital world by creatively highlighting the benefits of the game on various platforms with #ShowYourSkill campaign. This campaign emphasizes on fun and excitement along with rummy as a game of skill.”

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