} Kingfisher Ultra Names Farhan Akhtar As Their Brand Ambassador

United Breweries Limited has appointed Farhan Akhtar as their Brand Ambassador. The multi-talented artist will be seen in an all-new Kingfisher Ultra campaign. Kingfisher Ultra will release a promotional film showcasing three successful professionals including the protagonist Farhan Akhtar, who are defined not just by their profession, but their passion too, and for such people, 'Kingfisher Ultra is the Smooth Choice.'

On the association, Gurpreet Singh, Head Marketing, United Breweries Limited said, “Kingfisher Ultra recognizes that the millennials and generation Z are driven by many passions and don’t want to be bogged down and be defined only by their professions. They want to follow their dreams, pursue their passions alongside their careers and thereby lead a more balanced life. Kingfisher Ultra recognizes this cultural shift and wants to encourage its consumers in this endeavor of theirs. This drive for wanting to achieve more and being multi-faceted resonates very well with Farhan Akhtar’s personality and public persona”.

Farhan Akhtar also added, “United Breweries Ltd. as an enterprise are pioneers in creating unique memorable narratives and experiences for their widespread diverse group of consumers, through their popular beverages and associations. I have always aspired to lead my professional and my passion with equal amounts of zeal. Associating with Kingfisher Ultra, a brand that endorses the same ideology is exciting and enriching at the same time”.

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