} Kriti Sanon Becomes The Face of Skincare Brand Joy

Skincare brand Joy has appointed Bollywood actress Kriti Sanon as its new Brand Ambassador. The actress will endorse Joy’s winter care product ‘Honey Almond’ lotion. With this association, the brand is hoping for strong sales of its products during the winter season.

Speaking about this association Sunil Agarwal, Chairman, RSH Global said, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti Sanon on board and we are confident that this partnership would be mutually beneficial to the brand as well as the endorser.”

Kriti Sanon also added, “I am extremely thrilled to come on board with Joy’s Honey & Almond body lotion. Honey and almonds are traditional ingredients for nourishment and the campaign talks about the benefits of these two ingredients in a straightforward yet interesting way which the consumers will get to see in the television commercial.”

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