} Kriti Sanon Is The New Face Of ITC Vivel

ITC’s personal care brand Vivel has signed Bollywood actress Kriti Sanon as its Brand Ambassador.  Vivel with its philosophy of 'Ab Samjhauta Nahin' encourages women to not compromise with their choices and their dreams. Sanon embodies the brand persona and is a leading role model for young women. Sanon as the brand ambassador for Vivel encourages women to make their own choices and live a life of no compromise.

Sanon, shared her excitement on being the new face of Vivel, “I am excited and proud to be associated with leading personal care brand ITC Vivel and look forward to joining the brand's strong purpose-driven journey through its initiative Ab Samjhauta Nahin.  The brand's core narrative of being more than just a beauty discourse makes it extremely fulfilling for me to associate myself with both the product and the philosophy. Vivel's beauty is real and uncompromising and hence being the Vivel woman comes very naturally to me. As a woman with a voice, I have achieved my dreams through my uncompromising spirit. It indeed is great that I get to be associated with brand that strives to help young women find their voice and inspire them to say ‘Ab Samjhauta Nahin’.”

Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they've been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

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