} Lenskart.com Unveils A New TVC With Social Media Star Bhuvan Bam

India’s largest eyewear company, Lenskart.com has launched its first TVC with digital superstar and Brand Ambassador Bhuvan Bam to launch its one of a kind range- AIR. The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses.

Commenting on the new TVC, Peyush Bansal, Founder and CEO, Lenskart.com said, Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best-in-class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of key consumer insight- the increasing need to keep things light and easy-going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partners in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC”.

Bhuvan Bam also added, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude in spite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavor and I hope the audiences like it as much as I did while shooting it.”

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