Celebrity

} Lloyd Ropes In Ranveer & Deepika As Their Brand Ambassadors



Kolkata-Consumer electronics brand Lloyd has roped in Bollywood celebrity couple Ranveer Singh and Deepika Padukone as their new Brand Ambassador. As part of the association, both Ranveer Singh & Deepika Padukone would endorse Lloyd range of consumer durables.

Speaking on this association, Shashi Arora, CEO, Lloyd, said, “Both Ranveer & Deepika is an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to the Lloyd’s family”. 

The Havells owned-brand earlier had a contract with film star Amitabh Bachchan which expired this month. “Mr Bachchan served the purpose and helped Lloyd become one of the top three brands in air-conditioners,” said Amit Tiwari, vice president, marketing, Havells India.

Tiwari said the new brand ambassadors will help us to establish our presence beyond AC to LED TV and washing machines. “The campaign with Deepika and Ranveer will break next week and will be one of our biggest,” he said. 

This is the first time these two celebrities – now a couple are coming together to endorse a same brand.
 



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