Celebrity

} Maruti Suzuki ARENA Teams Up With Varun Dhawan For A Dynamic Journey!

Maruti Suzuki India recently announced Bollywood Superstar Varun Dhawan as the Brand Ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic attitude of the new generation who strives for brilliance and embodies the values of the channel - ARENA. The youth icon will be the face of Maruti Suzuki’s new marketing campaign ‘A destination called you. A feeling called Maruti Suzuki ARENA.’

Commenting on the association, Varun Dhawan said, “Maruti Suzuki has been fulfilling the dreams of many people in India to own a car since years. The new, transformed Maruti Suzuki ARENA is poised to strongly connect with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. I am extremely excited and proud to be a part of the Maruti Suzuki ARENA family. The overall experiences at Maruti Suzuki ARENA will make every customer feel special."

Mr. R.S. Kalsi, Senior Executive Director, (Marketing and Sales), Maruti Suzuki India said, “We are delighted to welcome Varun Dhawan to Maruti Suzuki ARENA family. Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times. Maruti Suzuki ARENA enhances customer delight with an exciting purchase experience, seamlessly from the digital space to physical showrooms. Led by Varun Dhawan, our new campaign showcases Maruti Suzuki ARENA as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience."

Maruti Suzuki India is working on transformation of its retail network across India. The new showrooms, christened Maruti Suzuki ARENA, sport modern look and offer a warm, friendly and comfortable environment to the customers. The campaign with Varun Dhawan is intended to reinforce ARENA’s dynamic, trendy, social and connected car buying experience.

The latest campaign will go live today across key platforms – TV, Print, Digital, Radio and Cinema.
 



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