} Mc Dowell's No.1 Platinum Gourmet snacks launches new campaign with Vicky Kaushal

McDowell’s No.1 Platinum Gourmet Snacks has signed up Vicky Kaushal as the face of the ‘Jashn Yaari Ka’ campaign. Vicky features in the brand new TVC that captures flashes from his life before he became an actor. The campaign is an ode to ‘Yaars’ who celebrate another Yaar’s successes and moments of joy. 

Amarpreet Anand, Executive Vice-President and Portfolio Head, Marketing, Diageo India commented, "In today's world where we often resort to technology to acknowledge an important moment in our yaar's life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their yaarsand McDowell's No. 1 Platinum Gourmet Snacks."

The Womb’s spokesperson also commented, “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep yaaris more than ever but are ironically not investing in them.

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