} Medimix designates Parineeti Chopra as the Brand Ambassador

Ayurvedic Personal Care brand, Medimix relaunches with Parineeti Chopra as its new face. The actress will feature in the brand’s new campaign 'Get Skin Fit with Fast Acting Ayurveda’, which is expected to be rolled out soon. Medimix is confident that Parineeti’s popularity will help it expand its customer base in the country and help connect with millennials. The brand recently celebrated their 50th Anniversary. 

Commenting on her association, Chopra said, “The Medimix legacy is truly unique and awe-inspiring, and so is the fact that on their 50th anniversary, they have chosen to revamp the brand in order to establish connect with the youth. I am truly excited to be a part of the Medimix family and play my part in taking this legacy forward.”

Pradeep Cholayil, Chairman & Managing Director, Cholayil Pvt. Ltd also added, “We are excited to announce Parineeti as the face of Medimix. We wanted a face for our brand to carry forward our 50 years legacy and were clear that this face would connect with a new, younger audience while at the same time not alienating our core consumers for whom Medimix has become an integral part of their daily life.”

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