} Monte Carlo ropes in Andre Russell as Brand Ambassador for its sportswear vertical

Indian clothing brand Monte Carlo Fashions Limited has signed West Indies Cricketer, Andre Russell as the Brand Ambassador for its sportswear segment “Rock It ”. The brand offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others. According to the association, Russell will be an integral part of the promotional campaigns and a series of multi-channel marketing. 

Commenting on the brand’s association with Russell, Rishabh Oswal, founder, Rock it and Monte Carlo executive director in a statement said, “Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high.”

Russell also added, “I am very excited to be associated with such a dynamic brand. I can relate to the brand so much because it goes with my personality of being fashionable and fit at the same time. I have always believed that fitness and fashion go hand-in-hand, and growing up in Jamaica, an easy yet functional style has been ingrained within me. This association is certainly a good move towards active wear, and I am excited to be part of the progress.”

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