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} MS Dhoni Signs Deal With Coca-Cola To Endorse Powerade



Veteran Cricketer, MS Dhoni has signed a multi-year endorsement deal with Coca-Cola’s Powerade. The brand has planned a multimedia campaign featuring Dhoni and Powerade, which competes directly with its competitors. Powerade delivers quick hydration that is especially targeted at athletes and fitness enthusiasts.

Speaking on the association, Cricketer Mahendra Singh Dhoni commented, “Sports is at the core of who I am and defines me as a person. Building endurance and reaching the peak performance is an integral part of the game we play. With Powerade now in India, athletes and fitness enthusiasts will be able to fight exhaustion and elevate their performance. I am happy to be associated with a brand that’s been developed with sports scientists to level up our performance. So, power on!”

Arun Pandey, Chairman of Rhiti Group, the sports marketing and talent management firm also added, “MS Dhoni has signed a multi-year endorsement deal with Coca-Cola’s Powerade. He has over 30 brand associations presently.” 
 



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