} Myntra appoints Virat Kohli and Anushka Sharma as the new Brand Ambassador

Power couple Virat Kohli and Anushka Sharma have been made the first official Brand Ambassador of Myntra. The online shopping platform has declared the launch of ‘Go Myntra-la-la’, a brand campaign which was inspired by Myntra’s idea to offer an online shopping experience for fashion that is as enriching and offers an unrivaled user experience.

The star couple is a perfect fit for the brand because the duo represent the young, confident and successful India, sharing the same interest with the brand. 

Amar Nagaram, Head at Myntra-Jabong, said: "The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra." 

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