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} Neha Dhupia & Angad Bedi Roped In To Feature In SBI Life Insurance Latest Campaign!

SBI Life Insurance recently, launched its ‘Main se Hum’ campaign featuring Bollywood actors and parents-to-be Neha Dhupia and Angad Bedi to promote this campaign. SBI Life’s ‘Main se hum’ campaign positions insurance as a happy responsibility to help millennials progress through various life stages, subtly appealing to the cohort’s instinct of protecting themselves and their loved ones.

Sharing her experience with SBI Life Insurance, Neha Dhupia tweeted, "It's been such an incredible journey from being content living the single life to actually taking that leap with Angad Bedi and finding a comforting sense of security. Have you taken your #MainSeHum ka kadam?".

Angad also shared about his journey from #MainSeHum, he tweeted "Nothing will ever compare to the feeling of spending time with the woman I love, the mother of my Child - Neha Dhupia. This has been our beautiful journey from #MainSeHum".

Speaking about the association with Neha Dhupia and Angad Bedi, Mr. Ravindra Sharma, SVP & Chief of Brand and Corporate Communication, SBI Life Insurance said, “Main Se Hum is all about celebrating the happy responsibilities that come along as we progress in life. Neha and Angad are at a very special life stage expecting their first child, this is the time when one reflects upon life and takes on the happy responsibility of being a parent. Their journey beautifully encapsulates the essence of Main Se Hum, which is the realization that one’s life is valuable not just for oneself but more so for the loved ones. As Neha puts it ‘When we decided to start a family together, that really was our Main Se Hum ka kadam.’ We are humbled that Neha and Angad choose to share such a personal moment to spread the thought of Main Se Hum with a larger audience.” 

The 360° campaign targets millennials across multiple platforms including TV, print, outdoor, along with digital and social media.