} Piramal Enterprises Signs Sourav Ganguly As Brand Ambassador

Piramal Enterprises’ Consumer Products Division has announced its association with Sourav Ganguly, former Captain of the Indian Cricket Team and current President, Board of Control for Cricket in India (BCCI), as the Brand Ambassador for ‘Polycrol’, its antacid brand.

The popularity of Saurav Ganguly in the northeastern regions of India is quite prominent and he is also one of the most loved faces of West Bengal. Saurav's popularity in this region of the country is something that seems to have attracted the brand's attention towards forging an association with him.

Nandini Piramal, Executive Director, Piramal Enterprises Limited, said, We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol. Sourav, known as ‘Maharaja,’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”

Ganguly said, “Polycrol has been a household name in the East and has been a part of my family too, for many years now. We love our food and hence always ready with Polycrol. I feel honoured to be associated with such a credible brand and look forward to creating new success benchmarks.”

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