} Ranveer Singh Roped In As All New Face Of Nivea Men

India’s leading skincare brand for men, NIVEA has roped in Bollywood actor Ranveer Singh as its Brand Ambassador for NIVEA MEN. The actor will help the brand directly communicate to the young India and create further aspiration for NIVEA MEN in India.

Talking about his association with NIVEA MEN, Ranveer Singh said, “NIVEA is a pioneer in male skincare epitomising CARE and a brand that I have been using since my teens. My allegiance towards NIVEA MEN is much stronger as I believe that our growth stories are similar and we have been innovating in our own ways to engage with the dynamic youth of India.”

Neil George, Managing Director for NIVEA India said, “Ranveer Singh personifies the young India and embodies NIVEA MEN’s characteristics of being a powerhouse of talent and an achiever, who is straight forward yet quirky, confident but approachable, masculine but self-effacing, and above all caring. NIVEA India is addressing the young, modern consumer and this is a step towards tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with the young India”.

For the first time, a brand will showcase the unexplored and sensitive facets of Ranveer’s personality of being inspiring buddy, caring, modest and at the same time leverage the modern, dynamic, spontaneous and quirky side of the superstar that is known to the world. Ranveer will be actively involved in a series of marketing and customer initiatives apart from being featured in the brand’s advertising and digital campaigns. 

Tags: NA