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} Revital H Unveils New Campaign With Akshay Kumar



Sun Pharmaceutical’s vitamin supplement Revital H has appointed Bollywood actor Akshay Kumar to feature in its latest campaign. The new campaign revolves around the core brand proposition of ‘keeping your energy charged always’. The campaign has already garnered millions of views within a few days of the launch with an average retention rate of 60%, the company claims.

Madhu Noorani, President, Lowe Lintas, said, “The campaign conveys the benefit of having Revital H to boost your energy by using the insight that as we age, our energy levels are not the same as they said ten years before. With Akshay Kumar, we have the perfect brand ambassador, given his fitness levels even at this age. The TVC showcases Akshay taking up the 10 year challenge by performing the same famous stunt with the same effortlessness as he performed in 2009 to bring alive the age message.” 

The objective of the new campaign is to build preference and encourage new trials using a strong rational. The campaign has been developed based on the key consumer insight of low energy being strongly associated with ‘age’ and ‘age-ing.”
 



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