} Rupa & Company Ropes In Anushka Sharma As The Face Of Softline Leggings

Rupa & Company recently, announced actor Anushka Sharma as Brand Ambassador for its Leggings Brand Softline. Calling Anushka Sharma "an organic fit to represent the brand", Kolkata-based Rupa & Company said in a filing to stock exchange BSE that her "youthfulness and passion resonates well with the overall consumer psyche". The knitwear company also announced the campaign 'Effortless You' for Softline. 

"The new philosophy 'Effortless you' resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto," said Vikash Agarwal, president and brand director at Rupa & Company.

Speaking about her association with the brand Anushka Sharma said, "I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool." 

The Softline brand is also available in inner-wear and athleisure, the company said in its statement. However, Anushka Sharma will endorse only Softline leggings, it noted.

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