} Shuttler Kidambi Srikanth Signs Endorsement Deal With Chinese Sports Brand Li-Ning

Badminton player Kidambi Srikanth has signed a multi-year deal with Asia’s premium sports brand, Li-Ning as their Brand Ambassador. The deal, which is valued at ₹ 35 crore for a period of four years, will comprise sponsorship and equipment supply. Srikanth is only male world No.1 badminton player and the only Indian player to have won six Super Series badminton events.

Speaking about his association with the brand, Srikanth commented, “I am honoured to be the face of Li Ning in India & globally. I love their products & I’m really looking forward to stepping on the court with a renewed vigour to accomplish a few more goals that I have set for myself & keep bring laurels for my country.”

“Srikanth is among the top badminton players in the world and already the most accomplished Indian male badminton player and a World No 1 player. Li Ning stands for quality and consistency and Srikanth fits the bill perfectly. We want to play our part in helping Srikanth achieve a lot more going forward," said Mahender Kapoor, director, Sunlight Sports Pte Ltd.

Tuhin Mishra, managing director, Baseline Ventures, said, “We were really impressed with the road map and vision of the brand Li Ning for Srikanth and the team handling Li Ning is completely hands-on and dynamic, which is so important for a top athlete like Srikanth. We look forward to a great association over the next four years."

Li-Ning has been supporting the China, Indonesia, Singapore and Australia teams for badminton and was the official sponsor of the Indian contingent at the 2018 Asian Games in Jakarta. Li-Ning is also currently Team India’s official apparel partner till the 2020 Olympics in Tokyo.

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