} Smriti Mandhana Appointed As The Face Of Alcon's Contact Lens Brand AIR OPTIXplus

Alcon, a division of Novartis, announced they will be working with Smriti Mandhana, Opener, Indian Women’s Cricket Team, in a new campaign called ‘Never Compromise’. The campaign is designed to recognise and celebrate the everyday struggles and successes of people to reach their dreams.

Smriti will join forces with Alcon as the Brand Ambassador of their new product innovation - AIR OPTIX plus HydraGlyde. She will demonstrate how the attitude of ‘Never Compromise’ enables people, teams and organizations to realise their true potential. 

Speaking about the association with the brand, Smriti said, “In life vision is everything. I was always clear in my vision that I wanted to play cricket. And I was not ready to compromise. That’s why I switched to using AIR OPTIX® plus HydraGlyde® contact lenses. They allow me to see clearly and comfortably, without interruption, and let me focus on doing what I love. I chose to ‘Never Compromise."

“We are excited to have Smriti Mandhana as the Brand Ambassador for AIR OPTIX®, our monthly portfolio of contact lenses. Smriti refused to compromise on her dreams, or settle for anything less. She was not ready to compromise on either her clarity of vision or her vison for life. Her choice to use Alcon’s AIR OPTIX® plus HYGRAGLYDE® lenses that provide exceptional, long-lasting, all-day comfort1-6 reflects her attitude of ‘Never Compromise’,” says Panchali Upadhaya, Country Business Unit Head, Alcon Laboratories India Private Limited. 

“Alcon has a simple mission to help people around the world to see better, through advanced surgical and vision care products. To make this possible, Alcon focuses on developing products grounded in cutting-edge innovation and breakthrough technology, combined with an attitude of ‘Never Compromise’ to enhance quality of life though better eye care. We believe that having a clear vision to help people see better and being intensely and uncompromisingly focused is critical to our success,” adds Panchali Upadhaya, Country Business Unit Head, Alcon Laboratories India Private Limited.

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