} Social Media Influencers Boosts Brand Endorsement Market

Gone are the days when people were glued to the television box. The growth of smartphones and internet access has opened a lot of opportunities for people to explore their creative minds across the world. Such is Influencer-led marketing, which is the fastest-growing segment under digital (advertising), and we’re seeing brands in India, across sectors, becoming serious about it.

Now brands across categories are joining hands with YouTube Influencers to connect with young consumers, who spend a lot of time watching videos. Any content creator with more than 10,000 to over a million subscribers is considered an influencer on YouTube. Not only do brands get more impactful returns and engagement through YouTubers, the promotional cost is low as opposed to mainstream advertising.

Famous Youtubers like Bhuvan Bam (BB Ki Vines) has been associated with brands such as Lenskart, Tasty Treats and Beardo and Prajakta Koli (MostlySane) endorses PepsiCo and Hyundai. Apart from this WhatsApp recently tapped Prajakta for a television commercial on fake news.

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