} Sports Brand Puma appointed Sara Ali Khan as the new Brand Ambassador

Global sports brand PUMA made Sara Ali Khan the new Brand Ambassador. Sara will be one of the leading faces for the “Do You” campaign initiated by Puma in India, which is set to start later this year. Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months. She has joined Virat Kohli and Mary Com as the new member of Puma family.

About her association with the brand, Sara commented, "I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level."

On the occasion, Abhishek Ganguly, Managing Director, PUMA India also commented, “Sara truly embodies what PUMA stands for - She is brave, fierce, confident and fun, with a strong influence among the youth. These attributes make her a perfect ambassador for the brand. Our women's category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come."

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