} Spotify just got louder with Bollywood star power

After several years of anticipation, Spotify finally made its debut in India. In a short span, Spotify entered into a global content deal with T-Series which is India’s largest record company. With Bollywood on its playlist, movie stars as brand ambassadors and a campaign on TV and digital media around the ongoing Cricket World Cup, Spotify has left no stones unturned in its quest for the Indian listener.

After four months of its launch, Spotify has signed Bollywood actors, Anil Kapoor and Ishaan Khattar as the flag bearers of the brand. The duo launched brand’s first TVC ad campaign ‘There’s a playlist for that’ in which they have showcased a father-son duo. The ad reflects Spotify’s creative attempts to connect with the audience in India. The idea behind the campaign comes from the notion, how music has become a vital part of India’s daily social fabric, where users use music as a strong medium of emotional connect and a way to navigate through their life. Apart from the ad campaign, Spotify will be endorsed by other artists and influencers on Twitter, Instagram, and Facebook. It will also be promoted through outdoor media in the coming months. Prateek Kuhad, DIVINE, Peter Cat Recording Co., Ritviz, Parekh and Singh are the most streamed artists on Spotify in India. 

Amarjit Batra, managing director, India, Spotify said,‘Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user curated playlists, seamless integration across apps and hardware, and the ability to listen to music regardless of what they’re doing - working out, cooking, or multi-tasking on their phone." 

So far, Spotify has done a great justice to its tag line “Music for every mood” and we wish to cater to our moods with more refreshing music in the coming future. 

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