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} Sushant Singh Rajput Joins Kriti Sanon To Be The New Face For Bata Men's Collection

European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the Brand Ambassador to promote its new stylish and casual range of footwear. This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.

The actor from Patna has acted in super-hit films like ‘M. S. Dhoni’ & ‘Kai Po Che’ and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.

Speaking about his association with Bata, Sushant Singh Rajput said, “Bata has always been one of my favorite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too.” 

“Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth,” said Mr. Sandeep Kataria, Chief Executive Officer, Bata India Limited

Bata already has Kriti Sanon as a Brand Ambassador for their women’s range and Smriti Mandhana as the face of their sports brand - Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.