} Syska LED launches a new campaign with Irrfan Khan

Syska LED has unveiled its latest advertising campaign with actor Irrfan Khan. The advertisement is currently being aired across TV channels and will soon be on big screens across the nation. The campaign aims at highlighting the company's "revolutionary" move of introducing LED lighting in the Indian market a few years ago. 

Amit Sethiya, Chief Marketing Officer, SYSKA Group commented, “Our latest TVC has been conceptualized keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

Rahul Gupta, Chief Creative Officer, IBD India Pvt. Ltd. also added,Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

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