Artist

} Taking Music Across India : RedBull Tour Bus

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?The Drink That Gives You Wings? brought in the most sensational music tour in India last year: RedBull Tour Bus. This Tour bus explored several places in India bringing in indie artistes and musicians on a platform that was mobile, exciting, enticing and interactive. The musicians would stay over in the bus and travel to cities and towns thus transforming the bus into a performance stage, and transforming the concept of ?road shows? in India. Exciting times surely augur for the Indie music industry here. With such an innovative style of gigging, ACTFAQs did a one on one with Rohan Vyavaharkar, (National Communications Manager -Red Bull) to understand the deeper side of this concept and how this tour bus has changed perceptions of brining music to a larger wider diaspora. When and how was the Red Bull Tour Bus conceptualized? What was the key motivating factor and purpose? The Red Bull Tour Bus is an international property created by Redbull that has been implemented in 11 countries across the world. Red Bull Tour Bus India was brought to life in 2013.

Considering that India has never had a proper touring circuit until recent years how does this fit in with the big picture?

Redbull that has been implemented in 11 countries across the world. Red Bull Tour Bus India was brought to life in 2013.

Considering that India has never had a proper touring circuit until recent years how does this fit in with the big picture?

Red Bull Tour Bus will be a travelling venue and a stage to take music to newer geographies and win bands newer sets of fans through live music.

Who was behind it? Which were the brands and relevant players in the music scene that supported this initiative?

Red Bull worked with Only Much Louder for the programming of the bands as well as for the Gives You Wings Tour. Radical Auto Design worked on the design and fabrication of the bus in the current shape.

Which Artistes were part of this Tour Bus? Was there a particular criteria in choosing them? Basis? Were there any particular genres specified for this?

The focus of the Red Bull Tour Bus is on live music and as a result bands whose music is best suited to a live environment were chosen without a specific focus on their genre of music. The most promising bands in the Indie space were those offered a chance to play atop the stage-cum-vehicle.

Was there a Revenue model attached with this initiative? If yes- how was the response to that? If not- why not?

The Red Bull Tour Bus is about giving wings to upcoming musical talent and give them a platform to perform in previously unexplored regions and locations.

What is the future with this? Is this going to be a regular on the music circuit?

The Red Bull Tour Bus intends to be an annual feature of the Indian Indie music scene.

Brand : RedBull