} Tata Power Names Shardul Thakur As Its Brand Ambassador

Tata Power, India’s leading power utility has signed on the Indian cricket team’s fast bowler, Shardul Thakur as its Brand Ambassador. Thakur, who has done exceedingly well in the just concluded T20I series in New Zealand, will support the multiple new green initiatives of Tata Power. The bowler won the Man-of-the-Match at the fourth T20I in Wellington last week. For Thakur, Tata Power will be his first major commercial endorsement.  

Praveer Sinha, CEO & MD Tata Power, said, “We welcome Shardul Thakur to Tata Power. He epitomizes Tata Power’s values of hard work, commitment, honesty and success. We see him as a major change-agent in our new endeavors in the areas of our work in ‘green’ power which will help society and Mother Earth We are aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help us communicate the goodness of our work in these areas to our consumers.”  

The new Tata Power campaign featuring Shardul Thakur went live in media last week, with a significant presence in digital, radio and outdoors. The featuring of Shardul Thakur in the video will have to wait till his return from his overseas trip, Tata Power said.

The campaign promotes the core message of opting for environmentally friendly means of consuming energy and thereby highlights the range of smart and sustainable solutions and services like Solar Rooftop, EV Charging and Solar Micro-grids that Tata Power now offers to its customers.

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