} Tiger Shroff comes onboard as the Brand Ambassador of Avon Cycles

The Power House of Bollywood, Tiger Shroff has signed an association with Avon Cycle. Tiger is known to be a fitness and sports enthusiast with a passion for martial arts and taekwondo. He will be advocating the brand in print and television campaigns.

With Tiger as the brand ambassador, Avon Cycles would focus on 25 percent market increase by 2020. It is the first time, the company has signed any Celebrity in 68 years. Avon Cycle is a household name in the field of Bicycle manufacturing.

Being a Fitness Geek, Tiger believes that cycling should be a part of everyone’s workout routine. Rishi Pahwa, Joint Managing Director said, We felt that it is a good strategy to appeal younger generation which is into adventure and fitness. Tiger’s connection with this market is clear.”

With shift in trends towards fitness and a strong brand fit, Avon is well poised to establish a mark on a global level soon.

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