} Tiger Shroff to be the face of Casio India's G-Shock watches

Casio India has signed Bollywood heartthrob Tiger Shroff as the Brand Ambassador for its G-Shock Watch series. The partnership is a splendid combination of the brand’s ideology with Tiger’s fashion and fitness forward attitude. According to the association, Casio will launch the campaign #ChallengeTheLimits across different platforms, including television, media, digital and social. 

Speaking on his partnership, Tiger said, “It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock. Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today.”

Kulbhushan Seth, Vice-President, Casio India also added, “Tiger Shroff is one of the most promising newcomers of this generation. Within a short time span he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself, be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos. We are thrilled with this association and have an exciting line-up of activities, taking forward our campaign #ChallengeTheLimits.”

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