} &TV Unveils First Ever Live Singing Reality Show For Kids 'Love Me India'

Popular Hindi GEC, &TV recently launched its first ever LIVE singing reality show for kids ‘Love Me India’, which promises to keep audiences captivated and glued to their television sets. Developed by Essel Vision Productions, the show will feature 48 children aged from five to 15 from all around India. The show will be hosted by Meiyang Chang and Sunanda Wong.

Judges will comprise musicians Guru Randhawa, Neha Bhasin and Himesh Reshammiya. Additionally, each of India’s four zones - East, West, North and South - will be led by a captain who will play the role of a guide and mentor, teaching and motivating these young singers and further nurturing their talent.

Leading the West zone will be Maharashtra’s Abhijeet Sawant, while the singer Anusha Mani will oversee the South zone. Bhoomi Trivedi of Ram-Leela fame will be East zone captain, while Punjabi actor and singer Navraj Hans will look after the North zone.

Thrilled on making his debut with a reality show, contemporary pop singer Guru Randhawa said, “With the extensive reach the medium of television enjoys, I have always believed that it has an immense scope to transform lives, give direction and change perception. I am grateful to &TV’s Love Me India for giving me an opportunity to step into the world of television. This also marks my entry as a judge on the reality show for kids and I look forward to witnessing talent that share the same passion, love and zeal for music like I do. I am extremely excited to join hands with the people of India to find our youngest, yet biggest singing superstar.”

Adding on to his excitement the melodious singer Neha Bhasin said, “Having participated in a reality show before entering the music industry, I feel like I’m entering familiar territory with Love Me India. I have experienced the nervousness of being on the other side of the stage and hence my style of judging would be different from the others. The concept of the show gives the 48 contestants across four zones direct access to the hearts of millions, and as a judge we have to ensure that they use this opportunity to the fullest.”

Having won several hearts with some of his biggest Bollywood hits, the multitalented playback singer, music composer turned actor and film producer Himesh Reshammiya said, “Celebrating singing talent through such a phenomenal concept will be an honor. Like always, my focus will be on nurturing the talent and owing to the live format, the contestants will need our support more than ever. The confidence and the scale of the talent these young kids have is admirable. I’m sure they are going to prove themselves to be the biggest singing stars of India. Every Indian who will tune in to this show will also have a huge responsibility on their shoulders that I’m positive they will fulfill well. I’m certain that this journey of winning hearts will be an incredible one and I’m excited to get started.”

“With Love Me India we have turned the tables to involve the people of the country in the voting process and a part of choosing the winner, coupled with the excitement of interacting in the live format. The show brings together extremely talented singers, kids chosen from all over India who are chasing their music dream. We, along with &TV, are happy to present this new offering to the viewers and hope they will enjoy the show,” said Shariq Patel, CEO, Essel Vision Productions.

Vishnu Shankar, head of &TV added: “In a first of its kind move, the reality show for kids shifts the power to the people, giving them the right to choose their singing superstar from the audition phase itself. With this interactive format, we are redefining the way of engaging with both content and consumer, taking it to the next level”.

Live concerts held across the four zones of India have already provided viewers with a glimpse of what is in store, along with a digital snapshot of the talent from the auditions, available on ZEE’s online platform ZEE5. Love Me India will provide its viewers with the chance to vote live for their favourite singer by logging on to the ZEE5 app.

Love Me India airs on &TV every Saturday and Sunday at 9pm.

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